• Announced Apr 05, 2023
CULT&RAIN is the first luxury fashion brand born from Web3. Following two successful drops of sneakers and varsity jackets, CULT&RAIN continues to expand its wardrobe with DROP 002. DROP 002 consists of 209 highly-coveted phygital hoodies – existing as both a physical piece of clothing and a digitalized asset living on the blockchain. Each phygital garment includes the tokengated matching AR wearable on DressX. The hoodie’s AI-generated art subject comes to animated life for an immersive digital-only experience that breaks the boundaries of conventional fashion.